Now it’s official, Sweden’s round in the FIA European Rally Championship has found its title partner. As of today, BAUHAUS Royal Rally of Scandinavia is the name of the competition, something that will be reflected in the event’s marketing and communication but also in the on-event execution itself.
– We feel honored that BAUHAUS wants to put its name on our Swedish competition in the FIA ERC. The partnership is starting immediately and we see an exciting journey ahead of us, where in the coming years we can build joint growth in a primarily Swedish-Norwegian market. Rally fans are a handy target group that matches BAUHAUS customers well. And this autumn, with a newly opened warehouse in Karlstad, the presence is also regional, says rally CEO Glenn Olsson.
– BAUHAUS continues to support motorsport in various ways and the rally culture in Värmland is close to our hearts. For us, this is a natural step to create a deeper anchoring around our new venture in Karlstad going forward, says BAUHAUS marketing director Johan Saxne.
ABOUT THE BAUHAUS ROYAL RALLY OF SCANDINAVIA
For over fifty years, Rally Sweden has been held in Värmland. And in the legacy of Rally Sweden there is an abundance of competence, culture and, not least, pride to build the continued journey around. And here is one of the rally world’s most iconic arenas – Colin’s Crest.
Together we create Scandinavia’s biggest rally party with speed and excitement when Sweden’s, Norway’s and Europe’s rally elite compete in the FIA European Rally Championship. A royal summer festival that will be extra everything for both competitors and spectators.