The partnership means that Road Rental joins as one of the leading commercial stakeholders around the event and will play a key role in the continued development of the rally, both in the lead-up to and during the competition weekend.

– We are very pleased to welcome Road Rental as a main partner. This is a strong and strategically important collaboration that will contribute to further developing BAUHAUS Royal Rally of Scandinavia as a top international event, says Anna Nordkvist, CEO of Royal Rally.

Road Rental, an established player within traffic safety and infrastructure, sees the partnership as an opportunity to strengthen its presence in motorsport and reach a broad audience.

– BAUHAUS Royal Rally of Scandinavia is one of the most exciting rally events in Europe. We look forward to being part of its continued development. This partnership provides us with a strong platform for visibility and business growth, especially as we represent the Scandinavian part of Buko Group Europe, says Max Wikgren, Country Manager Sweden at Road Rental.

In a short time, BAUHAUS Royal Rally of Scandinavia has established itself as one of Europe’s leading rally events, attracting top international drivers as well as large crowds.

The rally takes place in Värmland from May 22 to 24 and is once again expected to attract thousands of spectators and significant international interest.